Good to note that Etude House new face in 2009 is LMH (good choice)
from Javabeans
Lee Min-ho takes on yet another endorsement deal to join the others on his ever-growing list: brand model for cosmetics line Etude House. (He adds this to all the jeans, apparel, food, beverage, and cell phone advertisement deals he’s racked up since the start of Boys Before Flowers a mere two months ago.)
As a brand targeting the youth market, Etude House formerly featured young stars like Jang Geun-seok (Beethoven Virus) and Go Ara (Who Are You); here in these newly shot ads, Lee Min-ho promotes the line alongside 20-year-old actress Park Shin-hye (Radish Kimchee, Goong S) — who, by the way, was a strong contender for the role of Jan-di before it went to eventual pick Gu Hye-sun.
can't get enough of this blue chip in ads, cfs. After Boys over Flowers, he dominated the ads, with so many commitments, travels for the shoots, his next kdrama after was Personal Taste. Maybe both Shin Hye and Min-ho will collaborate in another project. They r both very talented actor/actress.