South Korean cosmetics giant AmorePacific and the Korea Breast Cancer Foundation kicked off the 2016 Pink Ribbon Love Marathon for breast cancer awareness in Busan on Sunday.
The Busan race was the first of an annual series of races that aim to spread public awareness about breast cancer -- the most common form of cancer among women -- and raise funds for low-income breast cancer patients.
Social and corporate leaders cheer with other supporters at the Pink Ribbon Love Marathon for breast cancer awareness in Busan on Sunday. Among them are Kim Young-soo (fifth from left), head of AmorePacific’s Premium Business Unit, Mamonde spokesmodel Park Shin-hye (center) and Noh Dong-young (fifth from right), head of the Korea Breast Cancer Foundation. (AmorePacific)
The races are hosted by the Korea Breast Cancer Foundation, which was founded with funding from AmorePacific in 2000. As of 2015, some 275,000 people have participated in the races, raising more than 2.9 billion won ($2.52 million) for the foundation.
On Sunday, over 5,000 men and women gathered at the Busan Yachting Range to take part in the race, which is celebrating its 16th anniversary this year.
The event featured various sponsored booths that offered participants free breast cancer consultations, guidelines on conducting self-examinations at home as well as opportunities to partake in campaign activities.
The breast cancer marathon will continue as a nationwide event over the coming months, with thousands of runners set to participate in the race in Daejeon in May, Gwangju in June, Daegu in September and Seoul in October.
Yay! For Shinhye supporting worthy causes that impact people and society on the whole....
Presence of a celebrity that too a loved one does give tremendous publicity and steam to the cause. It also motivates people into joining in to give their own bit.
Good work everyone!