Hi guys
I think there will always be critical comments about every drama, and it is true that every top star has had their "flops" in ratings.
Min Ho and Shin Hye have some tough competition to beat. In their slot, they are going against Ji Sung in Secret and Kwon Sang Woo in Top Medical Team. However, even though Kwon Sang Woo is an A list actor, Top Medical Team is "flopping" in ratings but that doesn't make Kwon Sang Woo less of an actor right? Also, Secret started off with really low ratings (4% only) but after Master's Sun ended, it spiralled upwards.
I think the ratings aren't bad at all right now for Heirs. It is probably just not as high as expected of a Kim Eun Sook drama considering her other dramas. However, you have to admit all the actors are doing a wonderful job, especially our 2 favorite leads!

As to how the plot will pan out, that will ultimately be up to Kim Eun Sook. And just from looking at the past, even if a drama has a lower rating, it does not mean that the actors won't win any awards. Look at Mary Stayed Out All Night. Low ratings but Moon Geun Young still garnered a lot of awards for that series.
The only thing I feel bad about this series is why oh why does it have to be a school drama? I wish Kim Eun Sook had chose another type of setting and utilize the most of Shin Hye and Min Ho's chemistry. It's always hard for me to see them all as 18 year olds!
Despite, I live to see this series every week, and I hope the pace will pick up and ratings will skyrocket. I feel we have not yet reached the climax of the drama but we SHOULD soon unless they plan to extend the drama!